Style House Image Consultancy (Singapore) was founded in 2004 by Justin Lim, Style Coach. The winner of Mr. Singapore/International 1999 – Justin Lim, is also the bearer of the subsidiary titles Mr. Best Groomed and Mr. Photogenic in the Mr. Singapore pageant. Justin Lim started his image training business in 2001 as Justin Lim Image Consultancy; a home based training start up providing freelance image & grooming development workshops for community centres and schools. During his pioneering years, Justin Lim would sponsor grooming talks to schools and charity/religious organisation offering grooming tips to people who needs them. As his good will spread through word of mouth, paid grooming services followed. In 2004, for marketing and branding purposes, Justin Lim renamed his business to Style House Image Consultancy and hence Style House was born.